With the primary renters of the apartments being built in the South Kirkland Transit-Oriented-Development projected to be in the age range of 25 to 34 years old, the three necessary businesses that would be most ideal to locate in the retail complex below the apartments would be a coffee shop, a Bartell Drugs-style convenience store and pharmacy, and a technology boutique, so to speak. The data on which this statistic is based is drawn from GVA Kidder Matthews’ Market Analysis of the South Kirkland TOD for the King County TOD Program, in which data is provided both on the renter population in the King/Pierce/Snohomish Counties in 2009 and the projected change by 2014. The resulting data is summarized by the graphic to the right. The first business, likely in the form of a Starbucks, not only serves to fulfill the expectations that its prominence in social media and popular culture creates, but further serves the professional needs of the sort of renters in the specified age group that would be seeking out public-transit-oriented housing by providing the ideal modern meeting space. Beyond this, it also serves as an ideal source for the sort of snacks and beverages that commuters that utilize the Park & Ride are seeking both in the morning and in the afternoon. The presence of a convenience store is a necessity in any housing complex for the purpose of providing basic living supplies, and, primarily for the aforementioned target renter audience, easy access to alcohol. The combined presence of a pharmacy serves especially to serve another prominent renter demographic: seniors who take advantage of the Senior Affordable Housing which is also planned to be included in the complex. Of course, for commuters as well, this provides the same service that Duty Free Stores in airports aim to provide: a last chance to easily access these basic supplies along one’s commute before reaching a
home which is potentially farther from such a convenience store. Finally, any sort of technology boutique (I can’t think of too many examples, besides, say, an Apple or a Microsoft store) would especially serve this 25 to 34 year-old range. Though many would argue that this sort of facility is more oriented towards even younger consumers, I would argue that the money that our given age range has access to makes them a much better target, considering their similar attachment to technology. Not only does this aim to provide easy access to another vital facet of modern life for this demographic, but it also aims to add to the general positive experience of living in an area built with such modern intentions in so many other ways. Overall, this particular example primarily serves the future residents of the complex, but the others and any other potential ideas could better address the needs of other community members who utilize the development, such as the aforementioned commuters.